The Hauser & Wirth booth at Frieze London was thoughtfully curated by artist Mark Wallinger this year. Inspired by Sigmund Freud’s study, which is preserved in a museum a few miles from the fair, Wallinger represents Freud’s themes of the conscious and unconscious mind by painting the booth walls red and green. Apropos of the unconscious, notice the “sleeping guard” in the photo. A short walk across Regent’s Park is Frieze Masters, which focuses on artworks made before the year 2000. Visiting this tranquil fair is a welcome respite from the crowds at Frieze and is an excellent opportunity to see museum quality masterworks. In Helly Nahmad’s booth titled “The Collector,” the gallery created an imaginary apartment set in 1968 that “represents the journey of one man’s life.” The meticulously curated booth transported viewers to a newspaper and art book cluttered apartment, filled with invaluable works from Pablo Picasso, Lucio Fontana, and Jean Dubuffet. Both booths succeeded in creating visually immersive environments amid the usual art fair experience.